5 Simple Ways to Increase Page Views

A page view is a singular instance of a person visiting a certain page on a website. Page views are a very commonly tracked metric in digital marketing. These metrics help to determine what your audience is interested in and what they’d like to see more of. It can also show you how well your pages are optimized and what user trends are.

Let’s talk a little bit about the different types of analytics you can track that are related to page views so you can keep everything straight.

• Users: The number of visitors to a web page.
• Sessions: A period of time that a user remains active on your site or app. Generally, if a user becomes inactive for 30 minutes, future activity starts a new session. But, if the user leaves your site and returns within 30 minutes that’s considered part of the original session.
• Page views: The number of pages viewed during a certain timeframe.

Page views are an important part of content marketing analytics, and while it isn’t the only or even most reliable way of showing you how many people are visiting your site, it does have other benefits.

• Boost SEO: More pageviews show search engines that your site has reliable and engaging content which strengthens your SEO which in turn, leads to more traffic coming to your site.
• Builds brand awareness: The more content your user sees and the longer they stay on your site clicking internal links, the more exposure they are getting to your brand.
• More leads and conversions: More eyes on the pages that convert usually means more leads and more sales.

Luckily there are a lot of great ways to get more pageviews from your users. You can get a quick start by utilizing these tips:

1. Promote related articles. Once you’ve built up a good library of quality content for your users, link to relevant articles in your blog posts. This does two things:

• It gives the reader more of the information that they came for which they find valuable.
• It keeps them on your site and increases your page views.

You can do this with links within the article as well as pop-ups suggesting relevant content.

2. Personalize the user experience by retargeting. The worst thing you can do when trying to market your content and increase page views is to show your users the same pop-ups, opt-in campaigns, etc.

When you don’t personalize this content you are literally teaching them to ignore your campaigns and decrease their engagement potential.

Target your campaigns to returning visitors based on how they engaged with your site previously. This shows them the right content at the right time and increases your page views.

3. Offer an online contest. Running an online contest is a great way to increase page views and engagement. As a bonus, you can also get them to follow you on social media with the same tactic.

Be sure to choose a prize that will be irresistible to your audience and then offer entries for the prize by accomplishing certain tasks. For example:

• Following on social media
• Joining the email list
• Referring a friend
• Visiting another page on your site

These are all great options to help contests accomplish different marketing goals. Having them visit other pages on your site is the one that’s going to boost your page views.

4. Push notifications. Small messages pop up letting your audience know when you have new deals, promotions, or content on your site.

This is a great way to instantly connect with your audience and a convenient way for them to get right to the page where they will find the content they’re looking for.

5. Send popular posts to your email list. Your email list is absolute gold for increasing your page views. It’s the best way to communicate directly with your audience. And as your list grows, so does your potential for increasing page views.

If they’ve signed up for your email list, they’ll likely be interested in more of the great content that they signed up for in the first place.

Using multiple approaches to engage your audience and increase pageviews is the best way to get the job done. There is no one special, magical method for increasing page views but these tips should have you well on your way.